The ultimate Mobile Affiliate Marketing Guide for Every Marketer
Most people use computers to access the internet for a very long time. Indeed, desktop internet usage surpassed mobile usage only in November 2016. In February 2022, 57.38% of all internet traffic worldwide came from mobile devices, while 43.62% came from desktops. However, many marketers still optimize their messages for computer viewing, as if trapped in a time warp. You cannot afford to make this error if you are an affiliate marketer. The popularity of mobile affiliate marketing is currently growing, so you should be prepared to benefit from it.
What is Mobile Affiliate Marketing?
Making sure your marketing messages display correctly on large computer monitors, TVs, and small phone screens is just one aspect of mobile affiliate marketing. Mobile affiliate marketing uses the unique qualities of phones and tablets to drive potential customers to sellers' websites.
Although the objectives of mobile affiliate marketing are the same as those of traditional affiliate marketing, some strategies differ to capitalize on technological advancements.
Mobile affiliate marketing involved texting prospective customers' phones before smartphones were invented. You needed a list of phone numbers for this. Like email marketing, it restricted your audience to those who had already shown interest in your product and those who were at ease enough with their phones to use them frequently. Only some individuals regularly use mobile phones. The majority of those who did were:
- Young people who were growing up with technology.
- Businesspeople who utilized their phones for work-related purposes.
- Individuals who only used their mobile phones for communication.
Most other people hardly ever used them, maybe in an emergency.
Everything changed when smartphones became popular. Baby Boomers, too, found benefits from always having a tiny, portable computer in their pockets. And even the least tech-savvy person could efficiently operate them thanks to their touchscreens. Marketers discovered they were no longer limited to SMS messages as a result. Alternatively, they could use social media and apps to make their marketing more interactive and present the same content on smartphones as on their websites. Affiliate marketers soon found they were as successful as anyone else at reaching prospective clients through mobile marketing.
Why Should You Consider Mobile Affiliate Marketing?
Usage statistics are the primary and most evident reason why affiliate marketers should take mobile into account. Given how many people access the internet via mobile devices, you should adjust your marketing to suit their needs. Make sure that any website you use to promote your affiliate products is mobile-friendly and responsive, at the very least. For a while now, Google has preferred mobile-friendly and responsive websites in its rankings.
We are Hootsuite's Digital 2022 and Social. 6.7% of the world's population, or 5.32 billion unique mobile phone users, are currently active worldwide, according to the April Global Statshot Report. Five billion of them use their phones to browse the internet. Some of these individuals also utilize PCs, but most marketers believe that most of their target audience regularly uses mobile internet.
Pros and Cons of Mobile Affiliate Marketing
The fact that so many people now primarily use their mobile devices to connect to the internet is the most significant benefit of mobile affiliate marketing, as we mentioned above. Therefore, you will probably use mobile to reach the majority of your target audience, depending on the kinds of affiliate products you promote. Of course, some exceptions exist, primarily if your affiliate marketing is aimed at senior citizens.
With mobile audiences, you can frequently target your offers much more precisely. Mobile devices are movable by nature and move with their owners, facilitating targeting individuals based on their location. Furthermore, as opposed to computers, which people frequently share, most people use personal mobile devices. As a result, the more effectively you target your affiliate advertisements, the more likely you will grab attention and encourage people to buy the items you are promoting.
However, there are certain drawbacks to mobile affiliate marketing. First, you need to give your advertisement design more careful thought when designing for mobile. Make sure they display well on small screens. If customers cannot see your promotion, you will not generate revenue. Additionally, there will be fewer chances for free mobile advertising. Yes, you can continue to create organic social media posts, but sponsored ads will yield far superior results. You must pay a web designer or developer to create mobile-friendly landing pages and advertisements inside apps.
Additionally, there is the inherent drawback of mobile devices: their small screens can only accommodate a limited number of advertisements as opposed to desktop displays, which can accommodate many more. Therefore, it might be more competitive for you to place your mobile ads in prominent locations.
Types of Affiliate Offers
The arrival of mobile affiliate marketing has brought about a few new types of affiliate offers. Some of the more common ones include:
Mobile content – affiliates target mobile devices when promoting digital products, such as eBooks, audiobooks, music, mobile games, and movies
Mobile subscription – affiliates promote subscription-based products, for example, streaming services, digital magazines, and SaaS products
App installs – Affiliates promote apps to a target audience, typically using a mix of paid ads and their social channels
Mobile games: Affiliates promote mobile games much like they do other apps.
Mobile Affiliate Networks
As we have shown in our Ultimate Guide to Affiliate Marketing, there are typically three or four key players in affiliate marketing:
- Affiliates: The people who promote the product
- Sellers: The people who created or are selling the product
- Consumers: End-users of the product
- Affiliate Networks: Networks managing the affiliates (optional)
Affiliate networks frequently compile a catalog of products from vendors wishing to market their goods through affiliate networks. After perusing this catalog, prospective affiliates select the affiliate products they want to advertise. Instead of dealing directly with sellers, affiliates in this model collaborate with affiliate networks.
Affiliate networks specializing in mobile sales promotion have partnered with affiliates primarily using mobile. As a result, their catalog items are ideal for mobile marketing. Between mobile advertisers and affiliates who are mobile-enabled, the mobile affiliate networks serve as a middleman.
Types of Mobile Marketing Channels
As mentioned above, texting or sending SMS messages to prospective clients was the original definition of mobile marketing. Furthermore, there are still circumstances in which a business can benefit from this. For example, Dominos uses it every Friday night when people start to get hungry.
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